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About the shop

Yaël Baszanger, a certified gemologist and Semaja Fulpius, a fashion journalist, have revived Baszanger - a historical and family jewelry brand that goes back to the 18th century. They share the same idea of a soft luxury footprint. Their universe is an ode to the essence of the pearl, its subtleties and infinite glow.

Inspired by iconic hip-hop looks, Baszanger adds an elegant twist to the fashion expression of the 90's. This pearl collection translates a street mood into a refined, luxurious style.

Pearls are hand-picked and the jewelry production is made in a Swiss Atelier in Geneva, where gold and precious stones are responsibly sourced.

Yaël and Semaja aim to reconcile beauty and durability.

For women and now also for gentlemen.

About Baszanger

In 1771, Paul Bassange and Charles Boehmer, jewelers to the French royal court, open their business Place Vendôme in Paris, where they prosper from their ever increasing reputation.

Following the resounding "Case of the Necklace" (explained below) Bassange and Boehmer are ruined.

After the French Revolution and the death of his associate, Paul Bassange establishes himself as a diamond dealer in Holland.

One of his descendants, Lucien Baszanger (henceforth the name took on the Dutch spelling) diamond dealer and collector of rare stones, falls very sick in Ceylon. His doctor prescribes a water cure in Geneva, Switzerland.

There, he meets his future wife in 1915 and opens his jewelry store, specializing in fine pearls.

Of this marriage a son is born - André Baszanger, jeweler in his own right and father of Yaël Baszanger, sixth descendant and first lady jeweler of this prestigious lineage.

Today Baszanger continues its history, this time in the feminine : Yaël Baszanger and Semaja Fulpius have relaunched the brand in 2016.

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